Proposal Maker
FreeTurn client meetings into deployed proposal websites
About
The proposal IS the proof of work. When the client opens the URL, they experience your capability, not just read about it. **How it works:** 1. **Intake** - Extract client context from meeting notes, a brief, or just a name and idea. The skill asks for what is missing, then moves. 2. **Research** - Market sizing, competitive landscape, pricing benchmarks, and ROI math. All sourced, all specific. Includes a circuit breaker: if the engagement does not make sense, it tells you before building. 3. **Visual Direction** - Derives the design from the client actual brand identity and any reference sites. Never defaults to a preset. 4. **Build and Deploy** - Single-page responsive site with interactive ROI calculators, competitive comparisons, and clear engagement options. Deploys to a shareable URL. 5. **Iterate** - Ships V1 fast, then refines through structured rounds: structure, content, visual, surgical. Operator feedback drives every change. **What it produces:** A deployed, responsive proposal website with market research, competitive analysis, ROI calculations, pricing options, and a clear CTA. The site itself demonstrates your capability before the client reads a word. **7 reference files included:** Pricing framework with research-driven benchmarks and geography adjustments. Page structure guide ordered by the value equation. Industry style starting points for 8 verticals. Client context schema. Iteration guide with lessons from real builds. Multi-stakeholder weighting for CEO/CFO/technical audiences. Error handling for common problems. **Built for freelancers, agencies, and consultants** who want their proposals to sell before they walk in the room.
README
Proposal Maker
Generate premium, deployed proposal websites for client engagements. The deployed site serves as both the proposal and proof of capability.
Includes a bundled frontend-design skill that elevates every proposal's visual quality with interaction patterns, typography systems, and design philosophy.
What It Does
Takes client context (meeting notes, a brief, or just a name and idea), runs market research and competitive analysis, derives visual direction from the client's brand, builds a responsive single-page proposal site, deploys it, and iterates based on feedback.
3-tier deployment: gui.new for instant zero-config previews, Vercel/Netlify for production, or HTML file delivery as fallback.
Install
Copy the proposal-maker-skill folder into your agent's workspace skills directory:
cp -r proposal-maker-skill ~/.openclaw/workspace-{your-agent-id}/skills/
Add the skill to your agent's config in openclaw.json:
{
"agents": {
"{your-agent-id}": {
"skills": [
"proposal-maker-skill"
]
}
}
}
Restart OpenClaw.
Requirements
web_searchandweb_fetchtools (required)- Browser tool for screenshots (recommended)
- No deployment accounts needed (gui.new works with zero config)
What's Inside
proposal-maker-skill/
├── SKILL.md # Core workflow
├── frontend-design/
│ └── SKILL.md # Visual design system (bundled)
└── references/
├── context-schema.md # Client context template
├── pricing-framework.md # Research-driven pricing
├── page-structure.md # Section ordering and guidance
├── industry-styles.md # Visual direction starting points
├── iteration-guide.md # Round-by-round refinement
├── multi-stakeholder.md # Multi-decision-maker proposals
└── error-handling.md # Common problems and fixes
Try It
Tell your agent: "Make a proposal for [client name] - they need [what you're offering]."
The agent will ask for any missing context, research the market, and build the site.
Files included
- frontend-design/SKILL.md.md
- pfp.png.png
- README.md.md
- references/context-schema.md.md
- references/error-handling.md.md
- references/industry-styles.md.md
- references/iteration-guide.md.md
- references/multi-stakeholder.md.md
- references/page-structure.md.md
- references/pricing-framework.md.md
- SKILL.md.md